April 21, 2010
Obtaining an MBA is becoming an increasingly popular step in a young person’s career. With competition even tougher than before, being admitted to a top program requires careful planning. New trends are also emerging changing what the “ideal” MBA candidate is. If you’re thinking about an MBA in the future, whether it’s applying this fall or years down the road, let me highlight a recent trend that will force you to start planning today.
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October 3, 2009
If you’re reading this article via a RSS reader or by subscribing to my feed or through email, I don’t think I need to tell you too much about how powerful and informative blogs can be. Blogs have quickly moved from a niche personal outlet to the mainstream. CEOs from large MNCs to celebrities and politicians are all jumping on the blog (and for that matter Twitter) band-wagon.
The education industry is no different. As students begin to move away from their home town to their new university environments and experiences, they have been quick to use the blog, and other social media channels, as a way to let their friends back home know what they are up to.
Admission departments are now beginning to embrace this new marketing channel as well. While MBA programs have been soliciting student volunteers to be part of their official blogs for sometime now, undergraduate programs are joining in on this growing trend.
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