Forget Networking, Start Mingling

Everyone has heard the importance of networking and building a personal network, and in today's struggling economy that's even more true than normal. While job creation is beginning to slowly pick-up, experts say that as low as 10% of all available jobs are ever posted publicly (i.e. in the newspaper or on the Internet). That means that potentially up to 90% of jobs form what we call the Hidden Job Market. With that in mind, letting people know what you're interested in, what you're good at, and what you're most passionate about are critically important.

Reaching out to your existing network is the first step, but that typically won't be enough. You will need to re-connect with people you haven't talked to in sometime, and you will definitely want to meet new interesting people. Well, there's no better time to get going than right now!

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The Power of Student Blogs

If you're reading this article via a RSS reader or by subscribing to my feed or through email, I don't think I need to tell you too much about how powerful and informative blogs can be. Blogs have quickly moved from a niche personal outlet to the mainstream. CEOs from large MNCs to celebrities and politicians are all jumping on the blog (and for that matter Twitter) band-wagon.

The education industry is no different. As students begin to move away from their home town to their new university environments and experiences, they have been quick to use the blog, and other social media channels, as a way to let their friends back home know what they are up to.

Admission departments are now beginning to embrace this new marketing channel as well. While MBA programs have been soliciting student volunteers to be part of their official blogs for sometime now, undergraduate programs are joining in on this growing trend.

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