If you're reading this article via a RSS reader or by subscribing to my feed or through email, I don't think I need to tell you too much about how powerful and informative blogs can be. Blogs have quickly moved from a niche personal outlet to the mainstream. CEOs from large MNCs to celebrities and politicians are all jumping on the blog (and for that matter Twitter) band-wagon.
The education industry is no different. As students begin to move away from their home town to their new university environments and experiences, they have been quick to use the blog, and other social media channels, as a way to let their friends back home know what they are up to.
Admission departments are now beginning to embrace this new marketing channel as well. While MBA programs have been soliciting student volunteers to be part of their official blogs for sometime now, undergraduate programs are joining in on this growing trend.
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Blogging has definitely become very mainstream today, not only in our social lives but in the corporate world as well. CEOs maintain blogs, companies may have a recruiting blog, even Business Schools have admissions-based blogs. Last week, I happened to find the blog of Steven Sinofsky, who used to be the SVP at Microsoft in charge of Microsoft Office, but several years ago was promoted to President of the entire Windows Division.
To try and stop some of the exodus of Microsoft employees to other up-and-coming technology firms (aka Google), Steven was asked to start a blog
to reach out to potential Microsoft candidates and offer insights into what it's like to work at Microsoft, the different roles, and generally the valuable contribution new graduates can make at the company on Day 1.
As I was scrolling through, a short post from 2005 caught my attention that offered some advice I want to share with you today...
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